Meet our Founder and CEO
Lorri Thanos CTC, CTL
Founder and CEO, Choices Senior Solutions
the choice became clear...
Every Story has a beginning, every company a vision. It’s what happens to create that beginning, and grow that vision that makes the difference between an epic best seller, or a short article that never gets published. Lorri Thanos CTC, CTL is the Founder/CEO, of Choices Senior Solutions, the teen caregiver for elderly family members who became a woman with an intense passion for improving the state of senior living for all.
Lorri’s passion and vision led her to create Choices Senior Solutions. An always changing and growing, innovative company, Choices stays laser focused on Seniors and Senior Living. Lorri remains authentic, genuine and committed to running a relationship-based business that minimizes obstacles and positively impacts the lifestyles and health of the Seniors she has advocated for during the last 15 years. Her ethics-driven foundation and personal integrity ensure that those positive innovations also benefit, the owners, operators and organizations that serve these amazing seniors.
Lorri is an experienced professional, whose career encompasses 25+ years in managerial positions in healthcare. She has witnessed the evolution of healthcare from the analog to the digital era, deepening her understanding of how the healthcare delivery system of today actually works. There is no ‘One Size Fits All’ in Telehealth despite what a vendor might tell you. Lorri’s exclusive focus on the Senior Living industry isn’t duplicated in the telehealth marketplace.
Her experiential career knowledge of the Senior Living Industry means that Lorri is inherently aware of the subtle nuances of, and the resources needed to creatively implement and strategically project manage, change and innovation in Senior Living.
Lorri’s combined knowledge of Senior Living and Acute Healthcare, CMS Regulations, ACO’s, Population Health and Bundled Payments gives her a unique and diversified expertise allowing her to enrich the lives of Seniors in a rapidly changing legislative and regulatory environment. Lorri’s entrepreneurial mindset saw the current environment as a time to take that leap of faith to start her own company. Remaining true to her passion of creating a better life for seniors. Founding Choices Senior Solutions.
The original focus of the company was to aid families who felt that their aging loved one was no longer safe living at home. Working face-to-face with her clients she listened to their needs and began the process of finding the correct living environment for their family member. Combining her knowledge of what it takes to run a good senior living organization and matching the needs of the client to the right environment was the only outcome that was acceptable to Lorri. Her advice to client families was based only on these matches.
Despite the pressing need for the level of personalized service Lorri provided for seniors, there were only so many people’s lives she could touch in a given time frame. She intuitively felt that there must be a way to touch hundreds or even thousands of seniors’ lives each month for the betterment of their quality of life and their family members’ peace of mind, while simultaneously providing relief to the sometimes overburdened staffs of the senior living organizations she worked with.
The answer came while exiting the lobby to fly home from a National Senior Living conference. Lorri noticed that the marquis had changed to welcome the arrival of the (ATA) American Telemedicine Association conference, scheduled at that same hotel the following day. As the mother of 3 daughters including a set of twins, thinking on her feet was natural for Lorri. Flights were rescheduled, rooms were rebooked. Lorri immediately recognized this was the innovative healthcare delivery model that would meet the needs of seniors and the organizations that cared for them. The following morning when she attended her first session of the day. Lorri was even more convicted in her vision of seeing Telehealth and Senior Living come together for a greater purpose.
During a breakout session, introductions were made around the table. There were four emergency room physicians, two neurologists and the owner of a national ambulance service who were convening to form a telestroke corporation. When Lorri told them that her background was in senior living, the response was far different than she had anticipated; they immediately began telling her of the vital need for telehealth in senior living, and the horrors of overcrowded ERs who were seeing elderly patients in the middle of the night for basic medical conditions. The trauma of being taken to an ER for routine issues caused anxiety, elevated heart rate, and hypertension, all of which could have been easily avoided had the point-of-care remained at the patient’s residence.
The “CHOICE” was clear, Lorri’s exclusive focus immediately shifted to telehealth for seniors. By lunch she was ordering new business cards and writing a new business plan. By breakfast the next morning she enrolled in the only Telehealth Certification School that was endorsed by the American Telehealth Association and within 6 weeks had been Certified as both a Certified Telehealth Consultant (CTC) and a Certified Telehealth Liaison (CTL). That was the beginning of Choices Senior Solutions and the vision that began this narrative.
Speaking at Fullerton City Counsel regarding a new community to be built. Ending with a passing vote. Choices Senior Solutions is committed to going above and beyond for Seniors and the communities they live in.